Chamber EBR to Launch New Radio Station

The Chamber of Commerce of East Baton Rouge has received pemission from the FCC to build a new radio station for Baton Rouge.

The station’s tower

will be located in South-

east Baton Rouge and will provide excellent

coverage of Baton Rouge and St. George, according to the Cham-

ber’s chairman, Cecil Cavanaugh.

The station will be broadcast on 95.1 FM.  It has applied for call letters WSGX.

Cavanaugh said the Chamber EBR is reviewing programming options, but most of the day will be live, locally-originated programs. Cavanaugh said most people listen to radio in their cars, rather than at home, and the station will reach more than 260,000 vehicles a day on just three arteries:

• I-10 from I-12 to Essen, 101,000 cars a day

• I-12 from Airline to Sherwood, 101,000 cars a day; and

• Airline Hwy., from

Old Hammond to I-12, 64,000 cars a day.

As a non-profit, the station will not be able to sell commercials but it will be able to sell sponsorships, much like LPB or public radio.  Cavenaugh said the station should be on the air by this June.